Support Guardian Brewing Company and other local breweries on Nov. 29 in Observance of Small Brewery Sunday!
Saugatuck, Michigan • November 27, 2020 —Small Brewery Sunday, a holiday for beer lovers to celebrate local breweries on the Sunday after Thanksgiving, returns on Nov. 29. Guardian welcomes beer lovers to visit its brewpub in Saugatuck, Michigan to celebrate. Guardian offers curbside delivery, carry-out, free local delivery, and heated outdoor dining options this holiday season. Guardian is featuring gift card deals, a scratch-off advent calendar gift card, new merchandise, and beer to-go this weekend. 100% of the proceeds from our “Black Is Beautiful” Blueberry Milk Stout will go to Lakeshore Ethnic Diversity Alliance (LEDA), in Holland, MI.
“There’s never a better time to show local businesses that you love them than during the holiday season,” said Kim Collins, Owner and Head Brewer at Guardian Brewing Company.
During one of the busiest holiday shopping weekends of the year, celebrating the big impact small businesses have on local economies is critical. More than two-thirds of Americans live within 10 miles of a brewery, and in 2019, the craft brewing industry contributed $82.9 billion to the U.S. economy, employed more than 580,000 Americans, and provided charitable contributions worth more than $80 million. Amid the pandemic and economic crisis, however, many breweries have experienced declining sales—about 22% down in the third quarter of 2020, according to a recent Brewers Association survey. The survey also reported that approximately two-thirds of at-the-brewery sales during the third quarter of the year occurred outdoors, indicating winter will be the make it or break it season as colder temperatures arrive, outdoor service moves indoors, and many small brewers struggle to survive the lasting effects of the pandemic.
“This has been a devastating year for craft brewers. They’ve faced shutdowns, decreased sales, layoffs, an aluminum can shortage, and our most recent member survey revealed only 78% of small breweries are confident that they’ll still be open at this time next year,” said Bob Pease, president and CEO, Brewers Association, the not-for-profit trade association dedicated to small brewers and organizers of Small Brewery Sunday. “As shoppers support local independent businesses, what better place than your local craft brewery. Six packs, gift cards, or merchandise all make great gifts and every little bit helps. It’s crucial for beer lovers to support their local brewery, taproom, or brewpub throughout these next few critical months and beyond.”
“Nothing goes better with a holiday meal than independent craft beer,” said Ann Obenchain, marketing director, Brewers Association. “Whether you are able to safely visit a brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, one of the best ways to support your local economy and brewery during the holiday rush is by giving the gift of craft beer and serving craft beer at the dinner table.”
Beer lovers are encouraged to share their Small Brewery Sunday experiences on social media with the hashtags #SmallBrewerySunday and #SeekTheSeal and tagging @guardianbrewingco on Instagram and Facebook.